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The coronavirus pandemic has continued to take a catastrophic toll on America’s small businesses. According to Facebook’s State of Small Business report, 31% of small businesses and 52% of personal businesses have stopped operating as a result of the crisis.
Now, the company is launching Facebook Shops, an ecommerce product that allows businesses to set up online “storefronts” on Facebook and Instagram. Businesses can customize their digital shops, using cover images to showcase their brands and catalogs to highlight their products. And just as customers can ask for help when shopping in physical stores, they can message business owners directly via WhatsApp, Messenger or Instagram Direct to ask questions, track deliveries and more.
Read the full profile on Forbes: https://www.forbes.com/sites/maneetahuja/2020/05/19/31-of-small-businesses-have-stopped-operating-amid-coronavirus-sheryl-sandberg-shares-how-facebooks-latest-product-aims-to-help/#47adf6082096
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