The lifeblood of any business is sales. And sometimes to distinguish yourself in a crowded market, you have to be creative.

One gun store in Nevada is doing that, in preparation of the coming election.

They have run an ad that will get your attention. See it below:

At least in Nevada, it appears that gun shop owners are using the likelihood of Hillary Clinton winning the presidency to spur some business.

With Republican presidential nominee Donald Trump’s poll numbers cratering, Westside Armory posted an advertisement in the Las Vegas Review-Journal hyping a “Pre-Hillary Sale,” warning prospective customers that “prices will skyrocket” once “Crooked Hillary” is elected.

The armory was previously highlighted by Bloomberg in a profile piece this past February. Writer Paul Barrett spent three days at the shop, noting the following:

“It’s been this way for the last seven years,” since President Obama got into office, says